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Meta, the parent company of Facebook and Instagram, is testing facial recognition software to combat “celeb bait” scams on its platforms, as well as to allow users to more easily regain access to their accounts. 



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RTÉ

Ireland

Meta to test using facial recognition to combat fake ads

Celebrities including Elon Musk and Martin Lewis repeatedly feature in ads for products they have not endorsed.

Ad Fontes Media

All Sides

Media Bias/Fact Check

BBC News

Government of the United Kingdom

United Kingdom

Meta combats celebrity scam ads with face recognition tech

Facial recognition will be used to compare faces in the ad with the public figure’s own Facebook and Instagram profile pictures

Daily Mirror

Reach plc

London

Greater London

England

Meta to begin using facial recognition tools to combat 'celeb-bait' adverts

Meta, the parent company of Facebook, Instagram and WhatsApp, is to test new uses of facial recognition technology to detect and stop scammers from misusing the images of celebrities and public figures for fake ads.

Government of Ireland

Meta, the parent company of Facebook and Instagram, is testing facial recognition software to combat “celeb bait” scams on its platforms, as well as to allow users to more easily regain access to their accounts.  The tech giant plans to use the technology to identify “celeb bait” ads, which use images of public figures in…

The Hill

Nexstar Media Group

Washington

District of Columbia

United States

Meta again testing facial recognition software to fight ‘celeb bait’ scams

The company will enroll around 50,000 public figures to launch a global trial in December, excluding major jurisdictions where it lacks regulatory clearance, such as Britain, European Union, South

IBTimes

IBT Media

Meta Resumes Facial Recognition Tech To Combat Celeb-bait Scams

A group of celebrities, content creators and public figures worldwide will be enrolled in a trial by Meta that uses facial recognition technology to identify scam advertisements that misuse their likeness. The system will compare the faces in the ads with their profile... Read more at www.tnp.sg

The Straits Times

Singapore Press Holdings

Singapore

Meta tests facial recognition tech to detect celeb scams

The tech giant said it would use the technology as a new way of identifying fake celebrity endorsement adverts on its platforms.

Evening Standard

Evgeny Lebedev

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Carron Greig

Meta starts testing facial recognition tools to combat ‘celeb-bait’ adverts

Facial recognition tools also will be used to help users get back into locked accounts faster.

c|net

Red Ventures

New York

Meta Testing Facial Recognition Designed to Spot Celebrity Scams

Meta today announced a new feature that aims to stop virtual scams and account theft to impersonate their owner and ask contacts for money. As Monika Bickert, the company's vice president of content policies, explained in a statement, “we will be testing facial recognition technology to make it more difficult for fraudsters to implement ads on our platforms that use celebrities to attract clicks. We're also using this technology as a way for peo…

Meta anunció hoy una nueva función que apunta a frenar las estafas virtuales y el robo de cuentas para hacerte pasar por su dueño y pedir dinero a contactos. Según explicó en un comunicado Monika Bickert, vicepresidente de políticas de contenido de la compañía, “estaremos probando la tecnología de reconocimiento facial para que sea más difícil para los estafadores implementar anuncios en nuestras plataformas que usen celebridades para atraer cli…

Meta anunció nuevas herramientas para combatir las estafas virtuales y el robo de cuentas

la Nacion

SA La Nacion

Buenos Aires

Argentina

Meta announced new tools to combat virtual scams and account theft

Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and Instagram.

Meta again testing facial recognition software to fight ‘celeb bait’ scams

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