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Meta poised to surpass Google in digital ad revenue for first time, report says

Meta Platforms is projected to surpass Alphabet's Google in global digital advertising revenue by the end of 2026, reaching $243.46 billion compared to Google's $239.54 billion.
Meta's Advantage+ automated ad suite has been gaining strong advertiser adoption due to its ability to streamline campaign setup and enhance return on marketing spend.
The social media giant intensified competition in the ad market after launching ads on WhatsApp and Threads, creating direct rivalry with platforms like Elon Musk's X.

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12 Articles

Meta To Surpass Google In Global Digital Ad Revenue For First Time: Report

The Instagram-owner's global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google's projected $239.54 billion, the market research firm said.

8 hours ago·New Delhi, India

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sherwood.news

Lean Left

Meta will surpass Google in ad revenue this year, new industry data shows

Meta’s net ad revenues are expected to reach $243.46 billion in 2026, surpassing Google's projected $239.54 billion, according to eMarketer....

8 hours ago

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Globo

Lean Right

Meta Must Overcome Google in Receipt of Digital Ads for the First Time, Says Emarketer

Global receipt of Meta announcements should reach US$ 243.4 billion in 2026, in front of US$ 239.5 billion designed by Google, said the market research company

9 hours ago·Brazil

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Adweek

Center

Meta is Quietly Becoming a Bigger Ad Business Than Google

According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.

10 hours ago

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Quartz

Center

Meta is closing in on Google's title as the world's largest digital ad platform

Emarketer projects Meta will reach $243.46 billion in net ad revenue in 2026, edging past Google's $239.54 billion for the first time

12 hours ago·United States

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Reuters

+4 Reposted by 4 other sources

Center

Meta poised to surpass Google in digital ad revenue for first time, report says

Meta Platforms is projected to surpass Alphabet's Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, according to ‌Emarketer.

1 day ago·United Kingdom

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