Artificial intelligence has opposite effects on Meta Platforms and Google's advertising business. While Meta uses technology to improve the efficiency of Facebook and Instagram ads, Google risks losing users and revenues from advertising associated with online searches, as AI chatbots change the way people look for information on the internet, CNBC reports.
Meta's ad revenue grew 26 percent, while Google search revenue only grew 12 percent. Why is AI summarization eroding Google's core advertising business? Forget the assumption...