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Meta Building AI Avatar of Zuckerberg for Employees

The avatar is being trained on Zuckerberg’s mannerisms, voice and public statements as Meta pushes AI deeper into internal management.

  • On Monday, Meta is developing a photorealistic AI avatar of CEO Mark Zuckerberg to interact with employees in real time, according to the Financial Times, as part of a $1.6 trillion investment strategy.
  • The project reflects Meta's broader ambition to develop 'personal superintelligence' and compete with rivals OpenAI and Google by improving organizational efficiency and streamlining internal communications.
  • Zuckerberg is personally involved in testing the system, which is trained on his mannerisms, vocal patterns, and recent strategic thinking, having spent five to 10 hours weekly on AI projects.
  • Unlike the internal 'CEO agent' designed to assist Zuckerberg with information retrieval, this avatar project could eventually allow content creators and influencers to boost their digital presence through personalized AI clones.
  • Meta is encouraging staff to adopt automation tools and agentic software from OpenClaw, while on Wednesday the company released Muse Spark for health reasoning; some employees fear these shifts may precede job cuts.
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Mark Zuckerberg, CEO of Meta, could soon have an AI clone that interacts with the company’s employees instead. According to Financial Times, who has spoken to four people familiar with the issue, Meta has been working on the development of three-dimensional AI-driven photorealistic characters, with which users can interact in real time, and has recently given priority to an AI character from Zuckerberg. According to one source, Meta’s top manage…

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The CHI version will be able to communicate with employees instead of the CEO of the company.

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The Independent broke the news in London, United Kingdom on Monday, March 23, 2026.
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