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Luxury Van Market Heats up in Korea as Mercedes-Benz Joins Rivalry with V-Class

Summary by The Korea Times
Mercedes-Benz Korea has entered the nation's fast-growing luxury van market with the V-Class, intensifying competition in a segment previously domi...

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Mercedes-Benz will officially launch the multi-purpose vehicle (MPV) ‘V-Class’ in Korea on the 11th. The price is 124 million won, and vehicle deliveries will begin on the 16th. Mercedes-Benz Korea will launch domestic sales with a single model, the ‘V 300d 4MATIC Exclusive.’ Prior to this, pre-orders for the V-Class were conducted on the 21st of last month. The V-Class is an MPV first launched in 1996,

[Digital Daily Reporter Yoon Seo-yeon] Mercedes-Benz is introducing 'The New V-Class,' a 7-seater premium multi-purpose vehicle (MPV), to the Korean market for the first time. The company plans to target diverse demands, ranging from business executive transport to long-distance family travel, by featuring luxury second-row seats and air suspension. Mercedes-Benz Korea announced on the 11th that it is officially launching 'The New V-Class' in K…

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조선일보 broke the news on Wednesday, November 11, 2026.
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