Meet the 27-year old behind the protein ad that helped flip Mississippi

The story behind viral ad that helped Scott Colom win in Mississippi

The 30-second digital ad for Democratic Scott Colom — “Pick Another Protein” — ricocheted across the state, the country and the internet.

The NYT interviewed Scott Colom’s viral ad star, the ‘pick another protein’ guy

In the final weeks of the midterm election cycle, Mississippi Democrat Scott Colom and his rag-tag campaign staff threw together a brilliant online-only campaign ad. They picked up on a clip of Senator Cindy Hyde-Smith being asked about the exorbitant beef prices under Trump, with Hyde-Smith saying that “you know, you have so many proteins…” […] Source

Meet the 27-year old behind the protein ad that helped flip Mississippi

One of this cycle’s biggest viral hits offers Democrats a potential blueprint as they think about competing in the South — and their digital strategy ahead of 2028.

What Startups and Founders Can Learn From the Digital Strategy That Helped Scott Colom Flip Mississippi

A 27-year-old Mississippi creator made the protein ad that outperformed the Obama endorsement video as the campaign's biggest. Seven lessons for startups and founders on moment, voice, speed, distribution and measurement.

Meet the 27-Year-Old Creator of Mississippi's Protein Ad

One of the cycle's biggest viral hits by a 27-year-old Mississippi creator offers Democrats a blueprint for competing in the South and their digital strategy ahead of 2028.