Measurement Is Key to Growing Streaming TV Ad Revenue

Adweek

Center

High Factuality

Private Equity: Shamrock Holdings

Measurement Is Key to Growing Streaming TV Ad Revenue

The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of...