US EditionCharacter From the Catastrophic McDonald's AI Ad Comes Back to Haunt Fast Food Chain
4 Articles
4 Articles
The McDonald’s subsidiary in the Netherlands launched and withdrew in less than a week a Christmas ad created almost entirely with artificial intelligence. The piece provoked an adverse reaction among viewers and generated thousands of critical comments for its content and the use of this technology in a campaign associated with the season. The commercial was published on December 6 and lasted 45 seconds. It presented December as “the most terri…
McDonald’s Pulls AI Christmas Ad After Online Backlash
McDonald’s has withdrawn a Christmas advertisement in the Netherlands after the campaign went viral and drew widespread criticism over its use of generative AI and its bleak portrayal of the holiday season. The ad, created with Sweetshop Films, used AI-generated visuals to depict Christmas as chaotic, stressful, and overwhelming. In contrast, McDonald’s was presented as a warm, calm refuge where people could escape the seasonal rush until Januar…
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