McDonald’s Profit Climbs Despite Continued Sluggish Domestic Sales
McDonald’s says the bundles are meant to lure back cash-strapped diners after U.S. traffic fell 4.6%, according to Placer.ai.
- In the last week of October, McDonald's began an eight-week test of two new everyday affordable price menu constructs at about 1,900 U.S. restaurants across a handful of regions.
- Facing a 'challenging' consumer environment, the chain saw U.S. same-store sales fall 0.2% in the July-September period, marking the first retreat for McDonald's since early 2025.
- Franchisees representing about 4,000 restaurants are moving forward with similar entry-level bundles ahead of formal test results, providing a clear value proposition for customers considering the chain.
- CEO Chris Kempczinski aims to launch a new national program in early 2027 as part of McDonald's $8.5 billion 'NEXT' strategy focused on modernizing restaurants and technology.
- Kempczinski notes he must operate 'through influence, not through direct control' to unite stakeholders, while maintaining he will not be 'dogmatic' about strategy details when learning from franchisee feedback.
124 Articles
124 Articles
McDonald's Tests New Value Menus at About 1,900 Us Restaurants, Targets Early 2027 National Launch
McDonald's is testing two new value menu formats across approximately 1,900 US restaurants, with a nationwide rollout targeted for early 2027. Chief executive Chris Kempczinski confirmed the eight-week trial during the company's earnings call on Wednesday, 4 November. The announcement followed another difficult quarter for the fast-food giant's American business. McDonald's reported a 0.2% decline in US comparable sales, highlighting the pressur…
McDonald's plans new value bundles next year after rough 3Q
McDonald’s plans to introduce new value-oriented meal bundles early next year after a disappointing third quarter that saw lower traffic at U.S. restaurants. McDonald’s Chairman and CEO Chris Kempczinski said Wednesday that the company recently began an eight-week test of…
McDonald’s plans new value bundles next year after US traffic falls in third quarter - WXXV News 25
By DEE-ANN DURBIN McDonald’s plans to introduce new value-oriented meal bundles early next year after a disappointing third quarter that saw lower traffic at U.S. restaurants. McDonald’s Chairman and CEO Chris Kempczinski said Wednesday that the company recently began an eight-week test of mix-and-match and fixed-price bundles at 1,900 U.S. restaurants. Those bundles might feature a McChicken sandwich and small...
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