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McDonald’s posts strong second quarter profit, names new leader for US market
U.S. same-store sales rose just 0.8% as the chain said uneven promotions and weaker digital offers hurt traffic.
- On Tuesday, Chief Executive Christopher Kempczinski reported McDonald U.S. sales grew just 0.8% in the second quarter, significantly trailing the 3.9% growth posted in the first quarter.
- Kempczinski cited "too many deployments" including K-Pop Demon Hunters, FIFA, and value messages that left consumers feeling flooded with contradictory marketing signals.
- Jonathan Maze, editor-in-chief of Restaurant Business, described the inconsistent $5 bundled meals and $3-and-under menus as a "very jumbled" strategy that angered customers.
- Skye Anderson, a longtime McDonald employee, will immediately replace Predecessor Joe Erlinger as president of the U.S. division, with Erlinger serving as an adviser through early next year.
- McDonald is taking a "hard look" at its 2026 marketing plans, aiming to simplify messaging and accelerate performance across the United States, which accounts for about 40% of sales.
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McDonald's Q2 Earnings Call Highlights
McDonald's (NYSE:MCD) reported second-quarter global comparable sales growth of 1.3% and systemwide sales growth of 4% in constant currency, as positive results across all operating segments were tempered by weaker-than-expected execution in the U.S. business. Adjusted earnings per share were $3.38
·Sioux Falls, United States
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In the United States, McDonald’s expanded its economic menu with a $4 breakfast and more options for less than $3.
·Mexico
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Coverage Details
Total News Sources63
Leaning Left11Leaning Right8Center28Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 23%
C 60%
R 17%
Factuality
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