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McDonald's Is Bringing Back an Iconic Discontinued Menu Item After Ten Years
The wrap returns with black pepper mayo, no cheese and a £1.99 Saver Menu price, McDonald’s said.
McDonald is bringing back The Snack Wrap to UK stores from 11am on Tuesday, October 6, ending a decade-long absence for the fan-favorite menu item.
Previously a staple between 2006 and 2016, the Snack Wrap returns with modifications; it no longer contains cheese and now includes black pepper mayo instead of cool mayo.
Priced at £1.99, the wrap rejoins the Saver Menu, while Meal Deal Plus offers it as a main or bonus side for £5.95 with fries and a drink.
The World Menu Heist promotion runs alongside the return, featuring thirteen global items including Mac and Cheese Triangles from the UAE, Big Rösti from Germany, and S'mores McFlurry from Canada.
Following the McRib's ten-year absence before its 2024 return, the Snack Wrap demonstrates McDonald's strategy of reviving nostalgic items to engage returning fans.