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McDonald's Canada freezes price of small coffee, McValue meals for one year

McDonald's Canada responds to consumer price sensitivity by lowering McValue Meals to $5 and freezing $1 coffee price for one year amid rising cost of living.

  • Tuesday's announcement from McDonald's Canada stated McValue Meal bundles will cost $5 before tax, down from $5.99, and the company will freeze this price for one year.
  • Responding to affordability concerns, Swijtink said 75 per cent of Canadians dine out less, while same-store sales began declining in October, signaling weaker restaurant demand.
  • The menu adds a new McValue breakfast segment with four combos and a $1 small coffee, which drove sales increases of roughly 2.5-million additional orders per month.
  • Swijtink said the price freeze meets what price-sensitive Canadian consumers want, and McDonald's Canada supplier relationships spanning more than 50 years allow it to find savings.
  • McDonald's U.S. precedents show Extra Value Meals launched in September as rivals Tim Hortons, Wendy's and Burger King have also marketed meal deals in recent months.
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26 Articles

Center

The fast food giant will sell his little coffee for $1 and McValeur menus for $5.

·Montreal, Canada
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Lean Left

McDonald's freezes its prices across the country. If consumers tighten their belts, the popular American chain has decided to play the economic option card by offering some of its $5 trios and its small coffee at a $1, for the next 12 months. While the low-priced offers of the various brands have multiplied in recent years, does the company with golden arches act too late?

·Montreal, Canada
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La Presse broke the news in Montreal, Canada on Tuesday, January 13, 2026.
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