US EditionMatch Group Invests $100 Million in Grindr Rival Sniffies with Buyout Option
The deal gives Match Group a minority stake and an option to buy the rest later while Sniffies stays founder-led and independent.
- On Monday, Match Group announced a $100 million minority investment in Sniffies, a cruising platform serving non-heterosexual men, with an option to acquire the remaining equity in the future.
- Match Group CEO Spencer Rascoff said the platform possesses a "deep understanding of their users" and feels "genuinely different and authentic," with an estimated 3 million monthly active users globally.
- Sniffies will continue to operate independently under Founder and CEO Blake Gallagher, mirroring Match Group's previous strategy with Hinge, where the company first invested in 2017 before acquiring it in late 2018.
- With this partnership, Sniffies plans to accelerate product development, expand into new global markets, and increase Trust & Safety investments, supporting over 20 million messages sent daily.
- Dating apps face intensifying competition, with many betting on AI-powered features to adapt to shifting user preferences, while this investment highlights Match Group's focus on backing platforms with strong product-market fit.
19 Articles
19 Articles
Seattle’s Sniffies lands $100M investment from Match Group in major bet on sex-positive tech
Sniffies about page. (Screenshot) Sniffies, a Seattle-based meetup platform for gay, bisexual and sexually curious men, has landed a $100 million investment from Match Group. The deal gives Match a significant minority ownership stake in the Grindr competitor, along with an option to acquire the company outright. Match Group owns a suite of dating apps including Tinder, Hinge, Match and OKCupid. Its CEO is Spencer Rascoff, a serial entrepreneur …
Match Group invests $100 million in gay dating app Sniffies
Dating app conglomerate Match Group announced yesterday it's making a $100 million investment in Sniffies, a gay cruising app that makes "getting laid as a gay man almost too easy," according to Mashable's review.The investment is a minority stake in the company and includes the option to acquire the remaining equity in the future, according to a press release shared with Mashable. Founder and CEO of Sniffies, Blake Gallagher, shared on LinkedIn…
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