US EditionDFL Lands €100m Adidas Investment, Match Ball Deal Extended to 2030
10 Articles
10 Articles
According to the failed investor plans, the DFL can now rely on financing the sporting goods manufacturer. A loan can be offset against the income for the game ball.
Since the failed investor deal for fan protests in 2024, the Bundesliga has been looking for new investors. Now there is an agreement.
At the end of the year, Adidas will leave the DFB after 77 years as an outfitter – and will be replaced by Nike. Adidas has now found a new partner with the German Football League. The Group makes a lot of money available.
According to BILD information, the global company Adidas will become "Future Partners of the German Football League (DFL)" – and will provide the Bundesliga with a loan of 100 M...
DFL lands €100m Adidas investment, match ball deal extended to 2030
German soccer’s DFL body has entered a strategic partnership with Adidas that will see the sportswear giant invest €100 million ($117 million) into the top-flight Bundesliga and second-tier Bundesliga 2, while also extending its ball supply contract with the league.
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