Maserati: poor sales would be due to poor marketing

Auto Journal

Maserati: poor sales would be due to poor marketing

Maserati is going through a difficult period. According to the half-year report published by Stellantis, sales results for Maserati did not live up to expectations. Between January and June 2024, deliveries to customers increased from 15,300 units to only 6,500 cars. This sudden drop in sales raises questions about the future of the brand. But it would be a bad marketing plan that would be at the root of this problem. Sales drop attributed to in…