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MoneySavingExpert Warns Virgin Customers to Check for 'Sneaky' Paid Add-On

MoneySavingExpert said the retailer added its £9.99 Memory Makers+ membership by default, prompting a consumer warning and a website change.

  • Following concerns raised by MoneySavingExpert, Virgin Experience Days updated its website to remove a pre-ticked box that automatically enrolled customers in the £9.99 'Memory Makers+' subscription.
  • MoneySavingExpert discovered the default selection during an October 30 checkout, noting that automatically adding paid extras violates Competition and Markets Authority guidance requiring express customer consent.
  • Finance expert Martin Lewis urged Christmas shoppers to check their baskets, as the £9.99 annual 'Memory Makers+' membership offers discounts but renews automatically unless cancelled.
  • A Virgin Experience Days spokesperson said 'Memory Makers+ remains a relatively new addition to our business,' adding that support staff handle cancellation queries within 24 hours.
  • Anyone who recently purchased a voucher should search their inbox for an 'account activation' email to check for unauthorized sign-ups and contact the company to request a refund.
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MoneySavingExpert warns Virgin customers to check for 'sneaky' paid add-on

MoneySavingExpert says Virgin Experience Days shoppers should check for a £9.99 annual membership they may not have intended to buy.

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NationalWorld broke the news in London, United Kingdom on Thursday, November 12, 2026.
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