Mars Wrigley launches M&M’s Cookie Dough

M&M’s Cookie Dough joins core range

Mars Wrigley is introducing M&M’s Cookie Dough, a new variant featuring a cookie dough‑flavour centre coated in milk chocolate and the brand’s crisp shell. Rolling out later this month, the launch aims to tap into demand for bitesize products and flavours that appeal to Gen Z, younger millennials and young families. Mars Wrigley said the product is positioned to drive new penetration within the bitesize subcategory. The launch will be supported …

Mars Wrigley launches M&M’s Cookie Dough

Mars Wrigley has unveiled its latest M&M’s innovation that contains a soft cookie‑dough flavoured centre, M&M’s Cookie Dough. The new flavour is designed to meet shoppers’ preference for uplifting snacking experiences and unlock new penetration within the bitesize sub‑category. With cookie dough flavours already over‑indexing… This story continues at Mars Wrigley launches M&M’s Cookie Dough Or just read more coverage at Talking Retail

M&M's boost indulgence with new Cookie Dough flavour

Tap into impulse sales with new M&M’s Cookie Dough Confectionery firm Mars Wrigley has unveiled a new indulgent variant for the M&M’s brand with the Cookie Dough flavour. CONFECTIONERY giant Mars Wrigley has unveiled its latest innovation for the M&M’s brand with the new M&M’s Cookie Dough flavour. Rolling out in March, the new M&M’s feature a soft cookie dough flavour centre encased in smooth milk chocolate and the brand’s signature crisp shell…