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Marketing as a profit lever: 1 in 4 CEOs will increase commercial investment by 2026
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Marketing as a profit lever: 1 in 4 CEOs will increase commercial investment by 2026
PHOTO ART: MERCA2.0 | GEMINI Amid economic uncertainty, margin pressure, and recession risks, marketing is emerging as a key tool to sustain growth. According to The Conference Board C-Suite Outlook 2026 – Global Summary, 26.0% of CEOs plan to increase marketing spending as one of their main strategies to improve profitability. READ ALSO: MARKETING Social media has surpassed search: how Mexican consumers research before buying This data reflects…
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