Marketers urged to prove commercial value as UMS sets agenda for 2026

The Marketer of Tomorrow: What to Carry Forward & What to Leave Behind

Uganda Marketers Society (UMS) opened its 2026 calendar with a bold challenge to the profession: marketing must move beyond activity and reclaim its place at the centre of commercial decision-making. Held at the Saladin Media Offices, the first #UMSIgniteSession of the year brought together senior marketing and business leaders to examine what marketers must leave behind, and what they must now embrace, if they are to remain credible and effecti…

Marketers urged to prove commercial value as UMS sets agenda for 2026

Kampala, Uganda | PATRICIA AKANKWATSA | The Uganda Marketers Society (UMS) has set a demanding agenda for 2026, urging marketing, sales and brand professionals to reposition themselves as commercial leaders capable of delivering measurable business value in a tightening economic environment. The call was made during the first Ignite Session of the year, hosted at the Saladin Media Uganda offices in Kampala, where senior executives from corporate…