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Queen of Christmas Mariah Carey Heralds the Holiday Season in a $20K Gucci Gown

The campaign pairs Carey with Harmony Korine and features holiday images of Gucci bags, shoes and accessories.

Summary by Page Six
Mariah Carey stars in Gucci’s 2026 holiday campaign, set to “All I Want for Christmas Is You.” Watch the Harmony Korine-directed video and see her $20K gown.
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  • 40% of the sources lean Left, 40% of the sources lean Right
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Variety broke the news in Los Angeles, United States on Monday, November 2, 2026.
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