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MapQuest GM goes where his app says: Lake Ontario
The mapping company said the original name preserves user familiarity and navigation integrity, and its refusal drew 3 million new app downloads.
On Thursday, MapQuest General Manager Doug Berger visited Toronto, reinforcing his company's decision to maintain the Lake Ontario name despite President Donald Trump's executive order renaming the body of water Lake America.
Following Trump's executive order christening the lake Lake America, MapQuest posted a map of Lake Ontario with the caption, "We're not changing it," within minutes of the announcement.
While Google and Apple adopted Lake America for United States users, MapQuest's refusal attracted 3 million new downloads, with many users supporting the company's commitment to integrity and independence.
Berger explained the decision was a "pretty easy decision," citing Canada's proximity and noting the renaming "didn't make a whole lot of sense" as reasons for the company's stand.
Thirty years after being spun out of R.R. Donnelley & Sons, the California-based company maintains roughly 50 staff, allowing MapQuest to act independently compared to tech giants with thousands of mapping employees.