Major change coming to Iceland after 20 years to make supermarket more inclusive

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Independent: Alfred Harmsworth (Barrister)

Independent: Geraldine Mary Harmsworth

Major change coming to Iceland after 20 years to make supermarket more inclusive

There’s a new slogan in town (Picture: LightRocket/ SOPA Images) What do Kerry Katona, Petre Andre, and Jason Donovan all have in common? Yes, they’ve all appeared on I’m a Celebrity, Get me Out of Here, but they also famously featured in Iceland adverts. In fact, many of us still associate Kerry Katona with the budget supermarket, as she was the face of the ad campaign between 2004 and 2009. You might also recall the supermarket’s iconic sloga…