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MAI.co's Autonomous AI Agents Deliver Record Black Friday/Cyber Monday, Boosting Customer Revenue by an Average of 63% Over 2024
MAI.co’s AI agents increased direct-to-consumer brands’ Google Ads revenue by 63% on average during Black Friday, automating daily campaign optimizations with up to 6X growth for some clients.
- From Mountain View, MAI.co said its customers averaged a 63% revenue increase during the Black Friday/Cyber Monday period, with some achieving more than 6X growth.
- Using autonomous agents, MAI fine‑tuned Google Ads in real time by connecting to commerce and marketing data and automating manual marketing operations with reinforcement learning.
- On average, MAI agents reviewed 39.1 campaigns and made 32.4 optimizations per client per day, detecting conversion rate issues faster than clients' internal monitoring.
- Customers reported concrete revenue gains, for example, as MAI.co said the automation freed human operators to focus on strategy while reducing wasted time and budget, with NutritionFaktory's CEO stating, `'Google is our only marketing channel, and MAI played a key role in delivering 110% year-over-year revenue growth over Black Friday.'`
- Backed by Kleiner Perkins, MAI fuels growth for NutritionFaktory and Velotric, while co-founders Yuchen Wu and Jian Wang bring Google and Instacart experience to deliver enterprise-grade data science.
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Total News Sources11
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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