Mahachev Headed the Forbes' Most Valuable Brands of Russian Athletes, and in the Top Ten, He Was Led by Cowards, Waliev, Safonov and Ovečkin.
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UFC star Islam Makhachev took first place in Forbes Sport's ranking of the most valuable personal brands among Russian athletes in 2026.
Russian MMA fighter Islam Makhachev has taken first place in Forbes Sport's ranking of the most valuable sports brands for 2026.
Russian fighter UFC Islam Mahachev ranked first in the annual ranking of the most valuable personal brands of active Russian athletes in Forbes Sport.
MMA Islam Mahachev, the figures of Alexander Corusov and Camille Waliev, ranked top three on the list of the most valuable personal brands of Russian athletes in Forbes, including 30 individuals – only active athletes who have competed in official competitions over the past 12 months and represent sports recognized by the Ministry of Sports of the Russian Federation.
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