Mads Pedersen Among Group of Danish Athletes Suing HBO over Use of Their Images for Advertising

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During a lawsuit, Mads Pedersen calls it harmful to him that HBO Max has used his images without consent.

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Mads Pedersen is among the athletes who have sued HBO Nordic for using his images in a commercial context without authorization. On Monday, he gave a statement in court, where he revealed, among other things, what he was paid for the Airtox commercials and a new future sponsorship with the clothing brand CRIVIT

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Twelve Danish athletes, including Mads Pedersen and Niklas Larsen, have sued HBO Nordic. The athletes believe that the streaming service wrongfully used footage of them to promote the 2024 Olympic Games in Paris. The footage in question was distributed between July and November 2024 on social media, news websites, and its own platforms […]