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Macs Adventure, the leading self-guided hiking and cycling tour operator, sets records and announces trend report

On Dec. 3, 2025, Macs Adventure reported an all-time record of over 40,000 travelers and highlighted unprecedented North American growth in its trend report.
North American travelers are driving demand for sustainability, flexibility and meaningful experiences while seeking solitude and authentic culture through off-peak walking and shoulder season trips.
Bookings on the Lech River Trail surged 600 percent with more North American interest across Bavaria/Germany and Austria, Madeira rose 99 percent, the Azores surged 360 percent, and Iceland, Norway, and New Zealand grew 50, 50, and 130 percent respectively compared to last year.
Expanding product lines, Macs Adventure reports booming self-guided cycling trips driven by the e-bike revolution, the Alta Via 1 In Comfort trip’s strong debut, and Slovenia's Julian Alps bookings doubling for 2026.
Short Break bookings are up 100 percent over last fall, while self-guided travel volume rose 35 percent since 2022, and Macs Adventure became a certified B Corporation in 2024.

Insights by Ground AI