Published 8 days ago

(m+) Nike: Elliott Hill wants to escape the crisis with Adidas strategy — that's the plan

Summary by Manager Magazin

For decades, Nike has dominated the global market for sneakers and shirts. The US company then lost itself in digital nirvana. CEO Elliott Hill now wants to lead the brand out of the crisis. He can find the recipe for this in Herzogenaurach — from arch-rival Adidas.

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(m+) Nike: Elliott Hill wants to escape the crisis with Adidas strategy — that's the plan

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