Deadpool, Wolverine and More Join M&M'S in Marvel Mashup Promotion
The promotion adds seven collectible packs, a Walmart-exclusive Doctor Doom edition and a sweepstakes with Disney Cruise Line prizes.
- Mars Inc. is expanding its M&M'S Marvel collaboration to retail stores nationwide this month ahead of the theatrical release of Marvel Studios' "Avengers: Doomsday."
- Earlier this year, Mars and Marvel announced a partnership featuring M&M'S mascots dressed as Marvel heroes, with Yellow as Wolverine and Red as Deadpool among the mashups.
- Packaging is available in Sharing Size and Single Size varieties, while Walmart carries an exclusive Doctor Doom-themed pack featuring Yellow as the character.
- A new sweepstakes launching on October 15 offers fans prizes including a Disney Cruise Line vacation, while 10,000 limited-edition crossover comic books will be released.
- This nationwide expansion follows previous online-only availability, aiming to engage fans as they anticipate the theatrical premiere of "Avengers: Doomsday.
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M&Ms and Marvel Expand Partnership Ahead of "Avengers: Doomsday"
A lot of fans are going to the movies to watch Avengers: Doomsday in a theater with a bag of M&Ms. Still, soon you'll be able to celebrate your favorite Marvel characters anytime as the current collaborations between Marvel and M&M/Mars expand to retail locations nationwide.What's Happening:Earlier this year, Marvel...
M&M’S And Marvel Turn The Candy Aisle Into A Superhero Crossover Ahead Of ‘Avengers: Doomsday’
M&M’S has spent decades giving its colourful Spokescandies personalities. Marvel has spent even longer giving colourful characters superpowers. Putting the two together was probably inevitable. The global M&M’S x Marvel campaign is expanding into the U.S. this month with limited-edition candy packs, a custom crossover comic and a nationwide sweepstakes, all leading toward the December […]
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