Lyft Eyes Upscale Corporate Travel as Next Leg of Growth

Lyft starts a business travel brand, escalating Uber rivalry

Lyft starts Alcove, for business travel, integrating TBR Global Chauffeuring, as it competes with Uber's Elite in the lucrative travel sector.

Lyft eyes upscale corporate travel as next leg of growth

CEO David Risher says the ride-hailing company is establishing a chauffeuring brand called Alcove to target high-end corporate travel

Lyft, Inc. Introduces Alcove, a New Global Brand for Its Chauffeur Network

SAN FRANCISCO--(BUSINESS WIRE)--Oct 15, 2026-

Lyft Plans 2027 Alcove Launch for Corporate Chauffeur Travel

A portal for managed business accounts is planned first, with self-service booking and a mobile app to follow later in the spring.