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Published 2 years ago

Lyft creates media division to cash in on in-car ads – TechCrunch

Summary by Ground News
Lyft Media will help cash in on the growing market for in-vehicle digital ads, as cars become more connected and begin to feature multiple, larger infotainment screens. The announcement comes days after Lyft and its biggest competitor, Uber, announced robust second-quarter financial results. Uber said its advertising business could reach $1 billion in revenue by 2024.

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TechCrunchTechCrunch

Lyft creates media division to cash in on in-car ads – TechCrunch

Lyft has created a new business unit to beef up its digital advertising business across its tablets, mobile app, rooftops and bicycles, producing the potential to add billions of dollars to its bottom line. The ride-hailing company announced on its blog Monday that Lyft Media will help cash in on t…

2 years ago·United States
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Wall Street JournalWall Street Journal

Lyft Creates Media Division to Expand Its Advertising Services

Through its Lyft Media unit, the ride-hailing company plans to offer more ads inside cars, on its app and at bike-share stations.

2 years ago·New York, United States
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TechmemeTechmeme

Lyft forms Lyft Media, a business unit to consolidate and expand its ad offerings, and plans to show more ads in cars, on its app, and at bike-share stations

By Patrick Coffee / Wall Street Journal. View the full context on Techmeme.

2 years ago
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