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Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?
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2 Articles
2 Articles
Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?
After decades of expansion and steep price increases, luxury faces a crisis of perceived value. Rebuilding its appeal will require more than marketing, argues IMD’s Stéphane JG Girod, brands must make scarcity meaningful and sustainability central to how they design, produce and sell.
·New York, United States
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Total News Sources2
Leaning Left0Leaning Right0Center1Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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