Brazil: From Social Media to the Streets for Lula
4 Articles
4 Articles
Brazil: From social media to the streets for Lula
The re-election campaign of Brazil’s current leader has a new element, which is a strategy that seeks to intervene in one of the main challenges of the second term: convincing indecisive voters through digital methods, encouraging participation of those who abstain and keeping mobilised those who already know who they will vote for.
<p>João Sundfeld, journalist of CNN Portugal, analyzes Lula da Silva's campaign on the Internet before the second round of presidential elections in Brazil. </p>
Agency specialized in data claims that Lula recorded 3 times more interactions in networks than Flavio after the 1st turn. Read on Power360.
After being behind Flávio Bolsonaro (PL) in the first round of the elections, President Lula (PT) adopted a new campaign strategy. More present on social networks, the re-election candidate team seeks to reach the younger voters and the indecisive to turn the votes in the second round. According to a survey of the... Read more » The post Lula has 4x more engagement than Flávio in the networks after changing strategy for the second round appeared…
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