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Lula Campaign Scrambles to Rebrand Before Brazil Runoff

The Workers' Party is courting 33 million abstainers and 9 million minor-candidate voters with a rebrand and new social media push.

Summary by WTVB
By Lisandra Paraguassu BRASILIA, Oct 6 (Reuters) - After a bruising first round of Brazil's presidential election, President Luiz Inacio Lula da Silva is rushing to overhaul his campaign communications to engage millions of Brazilians who did ​not vote...

6 Articles

ReutersReuters
+2 Reposted by 2 other sources
Center

Lula campaign scrambles to rebrand before Brazil runoff

·London, United Kingdom
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Far Left

The Brazilian president redirects his strategy to concentrate efforts on capturing 21.08 percent of the census that did not vote.

·Caracas, Venezuela (Bolivarian Republic of)
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Reading time approx.: 1 minutes, 53 secondsThe president goes in search of the people who did not go to vote in the first round. According to him, the key is in those numbers... Lula bets on the 33 million who did not vote to turn the ballot against Flavio Bolsonaro. The Brazilian president opened the [...] The position Lula's shocking goal: to convince 33 million Brazilians... appeared first in Fortuna Magazine.

TelesurTV_Resumen Latinomericano October 6, 2026. The Brazilian president redirects his strategy to concentrate efforts on capturing 21,08 % of the census that he did not vote. On Monday, October 5, President Luiz Inácio Lula da Silva’s campaign leadership met in Brasilia to chart the road map towards the [...] La entrada Brasil. Lula focuses his campaign on the millions of abstentionists was first published in Latin American Abstract.

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teleSUR broke the news in Caracas, Venezuela (Bolivarian Republic of) on Tuesday, October 6, 2026.
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