Lufthansa Group launches first consumer campaign for umbrella brand
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6 Articles
The Lufthansa Group is advertising passengers under its own name for the first time. The campaign is intended to make the added value of the airline alliance visible and is the next step in the construction of the umbrella brand.
Lufthansa Group Launches First Consumer Brand Campaign to Highlight Benefits of Its Airline Network
“Greatness is a Group effort” advances the airline group’s umbrella-brand strategy introduced in 2025 while individual carrier campaigns continue IN BRIEFKEY TAKEAWAYSFAQs Lufthansa Group is introducing its first B2C umbrella-brand campaign on 21 October 2026 under the line “Greatness is … Read the full press release →
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horizont.net
https://www.horizont.atAt the beginning of the year, the Lufthansa Group awarded the lead mandate for its umbrella brand communication to Mother. Now, the duo is presenting the first joint work to carry the new brand identity to the outside world. It is the very first B2B brand campaign of the airline group.
Lufthansa Group launches first consumer campaign for umbrella brand
Lufthansa Group launched its first group-level consumer advertising campaign on 21 October, seeking to raise awareness of the benefits offered across its airline network. Under the slogan “Greatness is a Group effort”, the campaign highlights connections through the group’s hubs, lounge access, shared loyalty benefits and digital services. It follows the introduction of a new […]
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