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Iconic British Retail Store Gets GTA 6 Takeover Featuring Exclusive $3,355 Varsity Jacke, Vice City Basketballs, Luggage Tags, and More

The retailer is selling 60 GTA 6 items, and some are already sold out as Selfridges limits shoppers to six purchases each, according to GTAonlineNews.

Summary by IGN
Luxury British department store Selfridges has had the ground floor of its flagship London store overtaken by GTA 6 ahead of its November 19 release date. It’s not just a little display, either; Rockstar and the retailer have gone all-out.

6 Articles

Selfridges dedicates to GTA 6 a showcase and a line of premium merchandising in London: the most expensive jacket, from 2,500 pounds, is already exhausted.The marketing campaign of Grand Theft Auto 6 has now reached a level such as to break into even the luxury of British fashion. In fact, after treading the lawn of San Siro, the title Rockstar has invaded also one of the most iconic warehouses in London.

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GTA 6 takes over selfridges in London: Rockstar Games brings supercars, statues and exclusive merch to Oxford Street. Find out more about the marketing stunt.

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playfront.de broke the news on Monday, November 9, 2026.
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