Nike Becomes London City Lionesses Sponsor as Well as Kit Partner in World Record Deal

Nike becomes London City Lionesses sponsor as well as kit partner in world record deal

Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The club’s new shirts will feature an image of the Greek goddess Nike from which the sportswear giant takes its name and will be debut…

London City Lionesses deal with Nike is biggest women's shirt sponsorship deal, says Michele Kang

London City Lionesses owner Michele Kang says they have signed the biggest shirt sponsorship deal in the women's game.

London City Lionesses Announce Landmark Nike Front-of-Shirt Sponsorship Deal

London City Lionesses have officially announced a multi-year front-of-shirt partnership with Nike.

LONDON CITY LIONESSES AND NIKE ANNOUNCE LANDMARK MULTI-YEAR DEAL

London City Lionesses, the only fully independent team in the Barclays Women’s Super League, today announce a landmark multi-year front-of-shirt partnership with Nike, setting a new benchmark for women’s sport.