Loblaw backtracks on dropping country-of-origin produce labels after customer backlash
The grocer said the labels will expand as tariffs spread across more product categories and customers seek Canadian goods.
- On Wednesday, Aug 26, 2026, Loblaw announced it is reintroducing country-of-origin labels in its fresh produce aisles after customer backlash over their removal.
- When trade tensions flared up last year, Loblaw introduced a 'T' symbol to indicate products with tariff-driven price increases, and is now reviving these markers.
- Per Bank, the retailer's chief executive, stated the company is in a stronger position than last year, having revamped its supply chain to increase domestic and non-United States suppliers.
- The grocer will continue using the maple leaf symbol in its stores to signal homegrown products, with tariff indicators expanding to more items as duties are applied.
- As the trade war between Canada and the United States escalates, Loblaw's expanded labeling strategy positions the retailer to signal tariff impacts across more product categories.
20 Articles
20 Articles
The enthusiasm for local buying comes back with Trump's new wave of customs duties.
Loblaw brings back tariff produce labels amid trade war
Loblaw Cos. Ltd. will reintroduce the country-of-origin labelling in its fresh produce aisles, just weeks after dropping them from displays, as consumers increasingly look to “buy Canadian” amid a trade war with the United States. The grocery retailer said the move is to make it easier for customers who want to support Canadian farmers, producers and businesses. “As Canada enters another period of trade uncertainty with the United States, we are…
Loblaw announces the return of the "T" symbols on the labels of its grocery shelves to signal the products affected by the tariffs, while the trade war between Canada and the United States is intensifying.
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