Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

/PRNewswire/ -- SAS INNOVATE -- Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with...

What Liverpool FC's SAS Partnership Tells Us About AI-Powered Fan Engagement

Liverpool FC has signed a multiyear deal with SAS to overhaul its digital marketing infrastructure. The partnership centers on AI-powered fan engagement – delivering real-time, data-driven communications to a global supporter base. It’s a concrete example of sports marketing technology being deployed at enterprise scale. For IT leaders evaluating martech investments, the specifics are worth unpacking. Read More: The Rise of Stress and Digital F…

Liverpool FC Is Using Fan Data The Way Big Tech Uses Yours – And The Results Are Remarkable

Elite football has always been about tactics, transfers and trophy cabinets. Liverpool FC is subtly making the case that it’s also about first-party data, real-time segmentation and conversion funnels – and that the two things are no longer separate ambitions. According to SAS, Liverpool has expanded its multi-year partnership with the analytics company to roll out AI-driven personalised marketing across web, mobile and social channels. The club…