US EditionLions Eye New Tours as Australia Return Not Guaranteed
The project seeks advice on new host nations, rotation models and match schedules as the Lions aim to lift revenue and fan engagement.
9 Articles
9 Articles
A century-old institution of the world rugby, the British & Irish Lions have been planning for the first time in nearly forty years to push their historical tour model and France could become a...
Lions considering radical decision for first time in 37 years
The British and Irish Lions are considering taking a radical decision for the first time in 37 years, expanding beyond their typical touring destinations.Under the banner of their "Beyond29 project", the 138-year-old institution is examining whether to expand beyond its traditional southern hemisphere locations.A request for proposal was distributed to consultancy firms last month, seeking expertise to "ideate, validate and confirm the preferred…
The British and Irish Lions are thinking about organizing new tours: Japan, the United States and France could welcome them after 2029.
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