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‘Like Trying to Become a Gyros Chain in Athens’: What Went Wrong for GyG in America

The chain will take up to US$40 million in hit as it shuts underperforming outlets and cuts jobs after its U.S. rollout lagged Chipotle.

Summary by Sydney Morning Herald
Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.

4 Articles

7NEWS Australia7NEWS Australia
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Aussie chain ditches major expansion plans: ‘Never easy’

Shares in an Aussie-born Mexican fast-food chain have surged after it pulled the pin on an attempt to crack a competitive market.

·Australia
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Sydney Morning HeraldSydney Morning Herald
+2 Reposted by 2 other sources
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‘Like trying to become a gyros chain in Athens’: What went wrong for GyG in America

Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.

·North Sydney, Australia
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Sydney Morning Herald broke the news in North Sydney, Australia on Friday, May 22, 2026.
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