US EditionMore «Swissness»: Lidl launches a new brand in Switzerland – that's behind it
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The German discounter announces to put even more emphasis on Swissness. However, there are question marks.The German discounter Lidl strongly emphasizes the Swiss reference in his market presence for a long time already. picture: alex spichale / ch mediaThe German discounter announces to put even more emphasis on Swissness.However, there are question marks.Benjamin Weinmann / ch mediaThe Migros is about to reflect on its origin as a price breake…
The German discounter announces to put even more emphasis on Swissness. However, there are question marks.
With the new "Qualité Swiss" brand, Lidl wants to rely on even more Swissness and gain additional market shares. Like, the company revealed in a special location on Wednesday morning.
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