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Lidl to Launch No-Frill Plans in up to 30 Countries as MVNO Sector Heats Up

Summary by Mobile Europe
Walmart Bait has 26m customers in Mexico, fintechs are invading the UK and US Mobile dynamically switches between the main mobile networks, bundles Starlink for home broadband The no-frills German supermarket chain Lidl has said it will expand its MVNO offer beyond Germany (which runs on the Vodafone network), Switzerland (Salt network) and Austria (Drei’s network) to as many as 30 countries in total. For the planned expansion, Schwarz Group, ow…

13 Articles

Center

Lidl's goal in the new business is to expand to 30 countries, reports the Financial Times.

·Finland
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Lean Left

The German retailer Lidl will launch mobile telephony services to reduce in many countries during this year, extending beyond its existing European printing. The Supermarket Group will target up to 30 markets, including the United Kingdom and USA. Read more on Benefits.ro.

·Romania
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The German supermarket chain is ready to enter an unexpected territory: the telephone plans. With more than 100 million users in Lidl Plus app, the distribution infrastructure already exists, only the tariff is missing.

·Portugal
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The German family conglomerate Schwarz-Gruppe, owned by 86-year-old Dieter Schwarz, has decided to significantly strengthen the position of its discount retailer Lidl in mobile phone services. The chain has already been providing them in German-speaking countries since 2015 through its prepaid brand...

The German company, which already sells mobile plans in Germany, Austria, and Switzerland, wants to expand its offerings to other countries, including France. [Read more] Find a summary of the best tech news every morning on WhatsApp—it's our new Frandroid chat channel that you can join now!

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Expansión broke the news on Monday, April 13, 2026.
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