US EditionLidl Makes Major Change Amid the Roll Out of Brand New Initiative
Lidl's Live Well logo appears on 100+ products meeting nutrition and sustainability standards, with a goal of 10% own-label items certified by 2030.
- Later this year, Lidl GB will roll out the Live Well logo in UK stores, initially on more than 100 own-label products to help customers identify healthy and sustainable options.
- Responding to consumer demand, research commissioned by Lidl and the Planetary Alliance found more than three-quarters of UK consumers want help identifying healthy products, while Lidl builds on its Planetary Health Diet commitment by 2050.
- To carry the Live Well logo, products must meet BNF-approved nutrition criteria, align with the Planetary Health Diet including at least one authorised health claim, and satisfy sustainability standards like LEAF certification and 100% recyclable packaging.
- Lidl committed to having 10% of its own-label food products meet Live Well criteria by 2030, with Lidl GB as the first UK discounter to add sustainability to its health marker.
- With over 980 Lidl stores across the UK, Richard Bourns, Lidl GB Chief Commercial Officer, said the Live Well project can deliver genuine impact toward the Government's new food strategy at pace and scale.
14 Articles
14 Articles
The Herald Scotland
Lidl makes major change amid the roll out of brand new initiative
Supermarket chain Lidl has rolled out a new 'Live Well' initiative to help shoppers buy healthy products.
Lidl announces major change to food shopping experience – 'Taken time to get this right!'
Lidl GB is making shopping healthier and greener with a new logo that helps customers spot products that are good for both their bodies and the planet. The supermarket is the first discounter in the UK to create a health marker that combines nutritional benefits with environmental sustainability.The 'Live Well' logo was created with help from the British Nutrition Foundation and WWF, marking products that meet strict health standards while also …
Lidl launches ‘Live Well’ logo to highlight healthier products in UK discounter first
Lidl GB has become the first UK discounter to introduce a health marker for its own-label products that also incorporates sustainability criteria. The German grocer‘s new Live Well logo, set to roll out in stores later this year, is designed to help shoppers identify products that are healthy for both people and the planet. While other supermarket health markers focus solely on nutritional profiles, Lidl said its Live Well logo goes further by a…
Lidl Launching New Logo That Signposts Healthier And More Sustainable Products
Lidl is adding a new marker to its own-label products in the UK, with the aim of helping its customers identify products that are healthier. In addition to informing shoppers about nutritional profiles, the Live Well logo also aligns products (more…) The post Lidl Launching New Logo That Signposts Healthier And More Sustainable Products appeared first on KamCity.
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