Lidl Brings Katie Taylor Fight Week Into the Fabric of its Stores
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4 Articles
RTE agree media partnership with Lidl for Katie Taylor fight
Lidl has signed a major media partnership with RTÉ around Katie Taylor’s historic final fight at Croke Park this Saturday, September 5. The multi-platform deal, brokered by EssenceMediacom, will see Lidl sponsor RTÉ’s coverage of Taylor’s clash with Flora Pili across RTÉ2, RTÉ Player and RTÉ 2FM. The partnership will also extend to coverage in […]
Lidl Signs Major RTÉ Partnership Around Katie Taylor’s Croke Park Farewell Fight
Ahead of Katie Taylor’s much-anticipated final fight next Saturday, RTÉ has announced a major multi-platform media partnership with Lidl, which will see the retailer sponsor the broadcaster’s coverage of Taylor’s clash with Flora Pili across RTE2, RTE Player and 2FM, as well as a range of programming and digital activity in the build-up to the […]
Irishwoman Katie Taylor is considered by many to be the greatest female boxer of all time. On Saturday, she will put her title as undisputed world champion in super lightweight on the line. This against challenger Flora Pili. Katie Taylor has had an impressive career As an amateur, Irish female boxer Katie Taylor won Olympic gold, but her success has continued even as […] The post Katie Taylor enters her last fight of her career: TV times & matc…
Lidl Brings Katie Taylor Fight Week Into the Fabric of its Stores
As Katie Taylor’s farewell fight at Croke Park moves closer, Lidl Ireland is taking its sponsorship beyond advertising and event branding and into the physical fabric of its retail network. Yesterday we looked at the emotional punch of the TV ad and the connection to a decade of serious support for Women’s sport. Today, we […]
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