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Lexus launches all-new ES sedan in Korea with first all-electric variant

Summary by The Korea Times
Lexus Korea on Tuesday launched the all-new ES sedan in Korea, introducing the model's first battery electric vehicle (BEV) variant alongside an up...

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Lexus Korea has officially launched the ‘All New ES,’ its flagship premium full-size sedan. The ES, which has led the popularization of hybrid sedans, has undergone a complete redesign into its 8th generation, adding an electric vehicle (EV) lineup for the first time. Lexus Korea has set out to target the EV market by lowering the starting price of the EV trim by 1.3 million won compared to the hybrid trim. On the 13th, at the ‘Theater of Light’…

The 'All New ES', which was born with the Lexus brand in 1989 and has established itself as the brand's representative premium sedan, is being launched in Korea.

[NEWSIS] The Lexus ES 350h AWD hybrid premium sedan, Toyota Motor Corporation's luxury car brand, was unveiled on the morning of the 13th at a photo session held at the Walkerhill Hotel & Resort in Gwangjin-gu, Seoul, to commemorate its official launch in South Korea. From left to right in the photo are Manabu Imayama, President of Toyota Motor Korea, and Kohei Senzoku, Chief Engineer of Lexus International.

[Digital Daily Reporter Yoon Seo-yeon] Lexus’s flagship premium sedan, the ES, is expanding its reach into the all-electric segment following a complete redesign for its 8th generation. By adding electric vehicles to its existing hybrid-centric lineup, the brand is setting out to target the domestic premium electrified sedan market. On the 13th, Lexus Korea held a media conference at the ‘Theater of Light’ in Gwangjin-gu, Seoul, and unveiled th…

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ddaily.co.kr broke the news on Monday, October 12, 2026.
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