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Levi’s Bets Big on Luxury ‘Blue Tab’ $400 Jeans as Premium Denim Demand Surges

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans -- which cost $300 to $400 -- in more stores next year as it targets higher-end shoppers while keeping its foothold in the mass market.

6 Articles

New York Post

Lean Right

Levi’s bets big on luxury ‘Blue Tab’ $400 jeans as premium denim demand surges

1 month ago·New York, United States

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in.gr

Levi's: Why It Sells $300 Jeans – the Premium Denim Trend

Levi's tries to meet growing demand for premium denim - Expansion, holidays and an acquisition

1 month ago·Greece

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Apparel Resources

Levi’s expands premium ‘Blue Tab’ range amid rising demand for high-end denim

In Europe, Blue Tab jeans are priced between US $ 290 and US $ 405, compared with US $ 80 – US $ 150 for the core Red Tab range, while Blue Tab jackets retail for around US $ 800.

1 month ago

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poslovni.hr

Legendary 'Levis' Changes Strategy: Sales of New Jeans Line Expand, Price Announced

The Blue Tab collection consists of high-quality jeans and shirts, and is part of a broader strategy to expand the Levi's brand and attract more women.

1 month ago

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大纪元 Epoch Times

Levi's Expands Into the High-End Market, Adding $300 Worth of Jeans | Levi's

Levi's CFO and Growth Officer Harmit Singh said the company will roll out its new $300 jeans line to more stores next year. This move aims to capitalize on strong market demand for premium denim to drive overall growth.

1 month ago

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