Levi’s Changes Its Name to ‘Levii’s Jeans’ to Celebrate Beyoncé’s ‘Cowboy Carter’ Album Release

WWD

Center

High Factuality

Media Conglomerate: Penske Media Corporation

Levi’s Changes Its Name to ‘Levii’s Jeans’ to Celebrate Beyoncé’s ‘Cowboy Carter’ Album Release

Beyoncé revealed the tracklist of her highly anticipated country album, “Cowboy Carter,” on Wednesday via Instagram. Among all of the songs listed in her post, “Levii’s Jeans” received extra attention online, and the heritage brand didn’t waste any time reacting to the social media buzz.  Hours after the tracklist was unveiled, Levi’s changed its name and logo on social media to “Levii’s,” adding an extra “i” to match the title of her upcoming …