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Lesotho bank’s culturally intelligent campaign beats bigger rivals
Summary by African Marketing Confederation
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1 Articles
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy. The post Lesotho bank’s culturally intelligent campaign beats bigger rivals first appeared on African Marketing Confederation.
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