Leonard D. Jacoby, 83, dies; brought legal services to the masses

Leonard Jacoby, pioneer of legal advertising on billboards and TV, dies at 83

Leonard Jacoby, half of the duo behind the firm that pushed new forms of advertising and revolutionized the legal industry, died in his home in Manhattan.

Leonard D. Jacoby, 83, dies; brought legal services to the masses

Leonard D. Jacoby, who as one-half of the law firm Jacoby & Meyers revolutionized the legal world in the 1970s by bringing low-cost services to everyday Americans — and by winning the right to advertise those services on billboards and television — died on Monday in New York City. He was 83. His stepdaughter Lindsey Schank said the death, at a hospital, was from complications of cardiac arrest. Jacoby and Stephen Z. Meyers, a friend from law sch…