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Lawsuit alleges Lincoln-based Hudl is infringing on high school broadcasting rights

A streaming company, PlayOn, sued Lincoln-based sports analytics firm Hudl on April 25 in Delaware court over high school broadcast rights.
The lawsuit was initiated after Hudl received a cease-and-desist notice on April 17 from PlayOn and the organization that manages high school sports streaming rights, who asserted their exclusive broadcasting agreements.
PlayOn has entered agreements with numerous high schools across 45 states and the District of Columbia, investing over $100 million in automated camera technology to livestream both postseason and regular-season high school sports events.
The complaint alleges Hudl knew of these exclusive rights during a 2021 stock bid and seeks an injunction to stop Hudl Fan from live streaming games, plus damages.
Hudl has chosen not to comment or address the legal complaint, which could impact the nationwide streaming of high school sports events.

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